CONTOH KATA KERJA DALAM ARTIKEL EKONOMI

The Marketing Mix

   In the early 1960s, Professor Neil Borden of the Harvard Business School identified a number of company performance actions he believed influenced the consumer decision to purchase goods or services. Borden suggested that these actions represented a “Marketing Mix”, which he published in a Harvard Business Review article. Professor E. Jerome McCarthy, a contemporary colleague also at the Harvard Business School, then took Borden’s work forward and suggested that the Marketing Mix could be summated into four elements: product, price, place and promotion. Thus was codified the famous four Ps (4Ps) which have gone on to become perhaps the most famous term in marketing to date.

As with any ‘mix’ the concept is straightforward; it provides a list of basic elements whose proportions can be altered to produce a variety of ‘mix’ with different outcomes, e.g. cement as opposed to mortar, bread as opposed to cake. In fact to illustrate this let’s think about a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar, for a fruit cake add fruit, chocolate cake – add chocolate.

This article is retrieved from :

-http://www.drzpost.com/reading-128-Artikel-Bahasa-Inggris-Tentang-Ekonomi.html

Note : Kata-kata yang diwarnai adalah kata kerja dalam bahasa inggris